---
title: "Capitalize for Emphasis | DJ Petersen"
description: "Does capitalizing words for emphasis actually work, or is it placebo? Consensus leans toward: it works. CAPITALIZED words signal priority and weight to the model."
canonical: "https://www.thedjpetersen.com/llm-thoughts/prompts/capitalization-for-emphasis/"
---

communicationFeb 16, 2026

# Capitalize for Emphasis

Does capitalizing words for emphasis actually work, or is it placebo? Consensus leans toward: it works. CAPITALIZED words signal priority and weight to the model.

via [Brian Lovin@brian\_lovin](https://x.com/brian_lovin)

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| 1 | Does capitalizing words for emphasis actually work? Or placebo? |
| --- | --- |

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